Safaricom new CEO Peter Ndegwa.

Safaricom has appointed a CEO to replace the late Bob Collymore. Peter Ndegwa who is the Managing Director of Diageo Continental Europe will take over from April 1, 2020.

Ndegwa oversees the operations of Diageo PLC in 50 countries in Western and Eastern Europe, Russia, Middle East and North Africa region.

He had previously served for seven years as CEO in Guinness Nigeria PLC and Guinness Ghana Breweries PLC, where he transformed the two operations to deliver a double-digit growth by investing in people, introducing new brands and reorganising the businesses.

Late Safaricom CEO Bob Collymore.

He also served as the Group Chief Finance Officer, Group Strategy Director, Sales Director, and as an Executive Director on the EABL Board, he was part of the team that saw the EABL business more than doubled in value – and winning the coveted Most Respected Business Award in East Africa for five years in a row.

He holds an MBA from the London Business School and a Bachelor’s degree in Economics from the University of Nairobi. He is also a Certified Public Accountant and a member of the Institute of Certified Public Accountants of Kenya (ICPAK). he becomes the first Kenyan to serve in such high position in Safaricom.

Safaricom headquarters in Westlands, Nairobi.

“We are confident that Peter will carry on our vision of transforming lives while keeping us focused on meeting our customers’ needs and holding us to our new commitment of being Simple, Transparent and Honest” The Safaricom PLC Board of Directors has said.


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